Crunch Lunch

It seems like there is always something entrepreneurial going on in Utah.  You could fill your calendar with networking events, classes on how to raise capital from angels or ventures, and luncheons all day long if you wanted to .  Today, I went to the first ever “Crunch Lunch” held by the Utah Valley Business crew.  So the idea is to have tons of presenters share pertinent business information in a crunched period of time while you eat lunch.  It was great.  All of the presenters today were exceptional.  I really enjoyed one in particular:

Branding and messaging strategies by Jack Hadley from Clarityworx. This presentation was powerful for me.  The premise is that competition is not the other business down the road that does what you do;  Today’s competition is clutter.  There are marketing messages everywhere, and most of them are poorly crafted.  His slogan was something along the lines of :  Its not how much you say but how little you say effectively. You should check out his site at clarityworx.com

The main exercise to crafting a clear marketing message was to list the top three benefits of what you do in a clear and efficient way and then to build a marketing slogan that communicates that.

As I applied this to Dashboard Accountants, I realized that our marketing message would have to convey the following three benefits that we strive to provide for our clients:

1.  EASY to work with due to our virtual organization.

2.  RELIABLE due to our full service bookkeeping, payroll, and controller services.

3.  STRATEGIC due to our web-based dashboard reports and weekly strategic meetings.

4.  AFFORDABLE due to our unique process.

After looking at our core benefits, I tried to come up a slogan that would communicate them to the world.  Maybe the wonderful readers of this blog can tell me what they think.  Here are some of the ideas I had:

-Not just another bookkeeper

-Accounting made useful

Let me know what you think, or if you have an even better one.